SEARCH ENGINE OPTIMISATION (SEO) TECHNIQUES
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Link Exchange or Web Ring
A webring in general is a collection of websites from around the Internet
joined together in a circular structure. When used to improve search engine rankings,
webrings can be considered a search engine optimization technique.
To be a part of the webring, each site has a common navigation bar; it contains
links to the previous and next site. By clicking next (or previous) repeatedly,
the surfer will eventually reach the site they started at; this is the origin of the
term webring. However, the click-through route around the ring is usually
supplemented by a central site with links to all member-sites; this prevents the
ring from breaking completely if a member site goes offline.
A link exchange (also known as a banner exchange) is a confederation of
websites that operates similarly to a web ring.Webmasters register their web
sites with a central organization, that runs the exchange, and in turn receive from
the exchange HTML code which they insert into their web pages. In contrast to a web ring,
where the HTML code simply comprises simple circular ring navigation hyperlinks,
in a link exchange the HTML code causes the display of banner advertisements, for
the sites of other members of the exchange, on the member web sites, and webmasters
have to create such banner advertisements for their own web sites.
Link exchanges have advantages and disadvantages from the point of view of
those using the World Wide Web for marketing. On the one hand, they have the
advantages of bringing in a highly targeted readership (for link exchanges where
all members of the exchange have similar web sites), of increasing the "link popularity"
of a site with Web search engines, and of being relatively stable methods of
hyperlinking. On the other hand, they have the disadvantages of potentially distracting
visitors away to other sites before they have fully explored the site that
the original link was on.
Paid Submissions
Sites pay a certain amount to have a directory editor
look at their pages and evaluate them within a certain time period. Since
the backlog at some directories is 4-5 months or more, this can be a
good deal. However, the directory doesn't guarantee that your site
will get listed - only evaluated.
Paid Placements
Used first by GoTo (now called Overture). Sites can purchase either
a top rank or prominent listing for particular search terms. The listing
may or may not be identified as a paid advertisement. Some search engines
and directories charge a flat fee while GoTo/Overture uses a pay per click system.
Paid Inclusions
Search engines guarantee to list pages from your Web site in their
database and re-spider them on a regular basis, usually at least once
per week. Unlike paid placement, you aren't guaranteed a particular
place in the search rankings.
URL Rewriting for Webservers other than Apache
For using php with IIS a seperate installation of a web product is needed.
ISAPI_Rewrite is a powerful URL manipulation engine based on regular
expressions. It acts mostly like Apache's mod_Rewrite, but is designed
specifically for Microsoft's Internet Information Server (IIS).
ISAPI_Rewrite is an ISAPI filter written in pure C/C++ so it is
extremely fast. ISAPI_Rewrite gives you the freedom to go beyond the
standard URL schemes and develop your own scheme.
Read More about the product ISAPI_Rewrite
For dotNet programming we use web.config file
So, a sample configuration section within web.config can go like this:
Read more on URL Rewrite in dotNet
Reference
funnelback.com
webopedia.com
searchenginewatch.com
netmechanic.com
netmechanic.com
phpriot.com
phpforums.nl
support-resort.com
Wikipedia
SEO friendly URLs
URL Rewrite in dotNet
SEO URLs with PHP-IIS
ISAPI_Rewrite : SEO in IIS
PAGES : [ 1 ] [ 2 ] [ 3 ] [ 4 ] [ 5 ]
Link Exchange or Web Ring
A webring in general is a collection of websites from around the Internet
joined together in a circular structure. When used to improve search engine rankings,
webrings can be considered a search engine optimization technique.
To be a part of the webring, each site has a common navigation bar; it contains
links to the previous and next site. By clicking next (or previous) repeatedly,
the surfer will eventually reach the site they started at; this is the origin of the
term webring. However, the click-through route around the ring is usually
supplemented by a central site with links to all member-sites; this prevents the
ring from breaking completely if a member site goes offline.
A link exchange (also known as a banner exchange) is a confederation of
websites that operates similarly to a web ring.Webmasters register their web
sites with a central organization, that runs the exchange, and in turn receive from
the exchange HTML code which they insert into their web pages. In contrast to a web ring,
where the HTML code simply comprises simple circular ring navigation hyperlinks,
in a link exchange the HTML code causes the display of banner advertisements, for
the sites of other members of the exchange, on the member web sites, and webmasters
have to create such banner advertisements for their own web sites.
Link exchanges have advantages and disadvantages from the point of view of
those using the World Wide Web for marketing. On the one hand, they have the
advantages of bringing in a highly targeted readership (for link exchanges where
all members of the exchange have similar web sites), of increasing the "link popularity"
of a site with Web search engines, and of being relatively stable methods of
hyperlinking. On the other hand, they have the disadvantages of potentially distracting
visitors away to other sites before they have fully explored the site that
the original link was on.
| |
Paid Submissions
Sites pay a certain amount to have a directory editor
look at their pages and evaluate them within a certain time period. Since
the backlog at some directories is 4-5 months or more, this can be a
good deal. However, the directory doesn't guarantee that your site
will get listed - only evaluated.
| |
Paid Placements
Used first by GoTo (now called Overture). Sites can purchase either
a top rank or prominent listing for particular search terms. The listing
may or may not be identified as a paid advertisement. Some search engines
and directories charge a flat fee while GoTo/Overture uses a pay per click system.
| |
Paid Inclusions
Search engines guarantee to list pages from your Web site in their
database and re-spider them on a regular basis, usually at least once
per week. Unlike paid placement, you aren't guaranteed a particular
place in the search rankings.
| |
URL Rewriting for Webservers other than Apache
For using php with IIS a seperate installation of a web product is needed.
ISAPI_Rewrite is a powerful URL manipulation engine based on regular
expressions. It acts mostly like Apache's mod_Rewrite, but is designed
specifically for Microsoft's Internet Information Server (IIS).
ISAPI_Rewrite is an ISAPI filter written in pure C/C++ so it is
extremely fast. ISAPI_Rewrite gives you the freedom to go beyond the
standard URL schemes and develop your own scheme.
Read More about the product ISAPI_Rewrite
For dotNet programming we use web.config file
So, a sample configuration section within web.config can go like this:
<rewriteModule> <rewriteOn>true</rewriteOn> <rewriteRules> <rule source="(\d+)/(\d+)/(\d+)/" destination="Posts.aspx?Year=$1&Month=$2&Day=$3"/> <rule source="(.*)/Default.aspx" destination="Default.aspx?Folder=$1"/> </rewriteRules> </rewriteModule>
Read more on URL Rewrite in dotNet
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Reference
funnelback.com
webopedia.com
searchenginewatch.com
netmechanic.com
netmechanic.com
phpriot.com
phpforums.nl
support-resort.com
Wikipedia
SEO friendly URLs
URL Rewrite in dotNet
SEO URLs with PHP-IIS
ISAPI_Rewrite : SEO in IIS
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