SEARCH ENGINE OPTIMISATION (SEO) TECHNIQUES
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Meta Tag Example:
<head>
<title>Jesus Youth India Home page</title>
<meta name="description" content="Home page of
Jesus youth India official website,JY - is Spiritual
youth movement dedicated to Christ." />
<meta name="keywords" content="Jesus,youth,JY,Indian
JY,Emmavoos,Jesus Youth,Spiriual,Movement" />
<meta name="rating" content="general" />
<meta name="copyright" content="2001,JY Admin" />
<meta name="revisit-after" content="31 Days" />
<meta name="expires" content="never">
<meta name="distribution" content="global" />
<meta name="robots" content="index" />
</head>
Page Content
A number of search engines will index the first few lines of
your web page, so try to make a the first few lines as
descriptive as possible.
Some search engines will even index your entire page.
Hyper Links
Try to place as many descriptive text links in your
homepage to other relevant pages in your site as possible
as search engines will use these links to index the
other pages on your site.
Usage :
<a title="my Magazine issue 21 index page"
src="http://www.mac.com/isses/issue21.html"> Issue21 </a>
Images
Most sites these days contain images, so it is important that you
use the ALT tag on any images to try and describe as much
as possible what the image is of.
Usage : <img alt="my Magazine issue 21 Cover Image" src="inc/img.gif"/>
Links to the Site- URL Exchange
Many search engines, including Google, will return your
web site higher in search results by the amount of web
sites that link to your site, also the higher the profile
of the site that links to yours, the higher your listing
is in search results again.
Site Using Frames
It's very difficult to get a good ranking on search engines
if your Web site uses frames. The problem is that search
engines do not index framed Web sites well. Actually, the
search engines do such a poor job of indexing frames.
If you must use frames on your Web site for some reason,
make sure you use the NoFrames tag so that search engines
can find some text to index. The NoFrames tag is a tag
specifically for search engines that cannot read the
actual pages in your frame set.
Frames and noframes Example :
......
<frameset cols="25%,*" border="1">
<frame src="this.html" name="this">
<frameset rows="*,5*">
<frame src="that.html" name="that">
<frame src="whatever.html" name="whatever">
</frameset>
<noframes>
<body>
<h1>All about fishing equipment</h1>
If you're looking for fishing equipment, you'll find it
here. We offer rods, reels, lines, flies, waders, vests
and apparel, tubes and boats and more.
<p><a href="this.html">More about fishing equipment</a>
</body>
</noframes>
</frameset>
.......
An easy way to do this is to create a new not framed
Web page for your site that describes your products
and services. Often the content can be taken directly
from one of your existing framed pages.
Once you've created the new page, view the HTML
source of the page and copy everything from within
the 'BODY' tags. Then paste the new
content within the 'BODY' tags found
within the NoFrames tags of your frameset.
PAGES : [ 1 ] [ 2 ] [ 3 ] [ 4 ] [ 5 ]
Meta Tag Example:
<head>
<title>Jesus Youth India Home page</title>
<meta name="description" content="Home page of
Jesus youth India official website,JY - is Spiritual
youth movement dedicated to Christ." />
<meta name="keywords" content="Jesus,youth,JY,Indian
JY,Emmavoos,Jesus Youth,Spiriual,Movement" />
<meta name="rating" content="general" />
<meta name="copyright" content="2001,JY Admin" />
<meta name="revisit-after" content="31 Days" />
<meta name="expires" content="never">
<meta name="distribution" content="global" />
<meta name="robots" content="index" />
</head>
Page Content
A number of search engines will index the first few lines of
your web page, so try to make a the first few lines as
descriptive as possible.
Some search engines will even index your entire page.
Hyper Links
Try to place as many descriptive text links in your
homepage to other relevant pages in your site as possible
as search engines will use these links to index the
other pages on your site.
Usage :
<a title="my Magazine issue 21 index page"
src="http://www.mac.com/isses/issue21.html"> Issue21 </a>
Images
Most sites these days contain images, so it is important that you
use the ALT tag on any images to try and describe as much
as possible what the image is of.
Usage : <img alt="my Magazine issue 21 Cover Image" src="inc/img.gif"/>
Links to the Site- URL Exchange
Many search engines, including Google, will return your
web site higher in search results by the amount of web
sites that link to your site, also the higher the profile
of the site that links to yours, the higher your listing
is in search results again.
Site Using Frames
It's very difficult to get a good ranking on search engines
if your Web site uses frames. The problem is that search
engines do not index framed Web sites well. Actually, the
search engines do such a poor job of indexing frames.
If you must use frames on your Web site for some reason,
make sure you use the NoFrames tag so that search engines
can find some text to index. The NoFrames tag is a tag
specifically for search engines that cannot read the
actual pages in your frame set.
Frames and noframes Example :
......
<frameset cols="25%,*" border="1">
<frame src="this.html" name="this">
<frameset rows="*,5*">
<frame src="that.html" name="that">
<frame src="whatever.html" name="whatever">
</frameset>
<noframes>
<body>
<h1>All about fishing equipment</h1>
If you're looking for fishing equipment, you'll find it
here. We offer rods, reels, lines, flies, waders, vests
and apparel, tubes and boats and more.
<p><a href="this.html">More about fishing equipment</a>
</body>
</noframes>
</frameset>
.......
An easy way to do this is to create a new not framed
Web page for your site that describes your products
and services. Often the content can be taken directly
from one of your existing framed pages.
Once you've created the new page, view the HTML
source of the page and copy everything from within
the 'BODY' tags. Then paste the new
content within the 'BODY' tags found
within the NoFrames tags of your frameset.
| DOWNLOAD THIS TUTORIAL!! FROM http://josejp.byethost33.com/tutorials/search-engine-optimisation/seotechniques.doc |
Reference
http://dev.funnelback.com/crawler-review.html
http://www.webopedia.com/DidYouKnow/Internet/2003/HowWebSearchEnginesWork.asp
http://www.netmechanic.com/powerpack/info/info1.htm
http://www.netmechanic.com/toolbox/html-code.htm
http://phpriot.com/articles/search-engine-urls/
http://php.dzone.com/news/generate-search-engine-friendl
URL Rewrite in dotNet: http://www.simple-talk.com/dotnet/asp.net/a-complete-url-rewriting-solution-for-asp.net-2.0/
http://www.prusak.com/archives/2006-01-23/ipb-seo-friendly-urls-with-iis/
ISAPI_Rewrite : SEO in IIS : http://www.isapirewrite.com/
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