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SEO TECHNIQUES - Part 2

SEARCH ENGINE OPTIMISATION (SEO) TECHNIQUES

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SEO Techniques

Well what you need to do is to try and get your web site listed as high as
possible in the results and there are a number of things you can do to help.
As 95% people using search engines only look at the top 20 search results,
it is important to get your web site as high as possible.


SEO factors to be considered:
  • Page Title
  • Meta tags
  • Page Content
  • Hyper Links
  • Images
  • Links to the Site- URL Exchange
  • Site Using Frames


Page Title
Make sure each page on your web site has a title in the head
of the document.Many search engines use the title of the web
page as the link to your site,so it is important that your
title be as relevant and descriptive as possible.

Example : <title> Home page of Jesus youth India </title>

Meta tags
Meta tags are one of the most important parts of a web page when it is indexed by a search engine.The description meta tag is very often used by a search engine to display a sort description of what your web page contains. Some search engines look at the keywords entered into the keywords meta tag and will use this to display your page in the search results if it is one of the words used in the search criteria.

If you want your web site indexed then consider using Meta tags.Meta tags go in the head of your web page, in-between the HTML tags, <head> and </head>.

There are a number of different Meta tags that you can use,
but the most important ones are the Description and the Keywords
Meta tags as well as having a title for the web page.

  • Description
    This tag is used to give a short description of the contents
    of your web page,and is often used by search engines in the
    search results as a description of what your page contains.
    Example :
    <meta>
    name= "description"
    content="Home page of Jesus youth India
    official website,JY - is Spiritual youth movement dedicated to Christ"
    </meta>
  • Keywords
    To help get your web site up in the ratings you can supplement
    the title and description with a list of keywords, separated by
    commas.Most search engines will index the first 64 characters
    in this Meta tag.
    Example :
    <meta>
    name="keywords"
    content="Jesus,youth,JY,Indian JY,Emmavoos,Jesus Youth,Spiriual,Movement"
    </meta>

  • Revisit-After
    The revisit-after meta tag is useful for sites where the content
    changes often and tells the search engine how often to revisit
    your site. The example below will tell the search engine to
    revisit your site ever 31 days..
    Example :
    <meta>
    name="revisit-after" content="31 Days"
    </meta>
  • Distribution
    Tells the search engine who the page is meant for and can be set to; global,
    for everyone, local, for regional sites, and UI, for Internal Use.

    Example :
    <meta>
    name="distribution" content="global"
    </meta>

  • Robots
    This Meta tag is used is used to tell the search engine
    whether you want the web page indexed or not.
    The values for this tag are: -


    index(default) Index the page
    noindex Don't index the page
    nofollow Don't index any pages hyper-linked to this page
    none Same as "noindex, nofollow"


    Example :
    <meta>
    name="robots" content="noindex, nofollow"
    </meta>






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Reference



funnelback.com

webopedia.com
searchenginewatch.com
netmechanic.com
netmechanic.com
phpriot.com
phpforums.nl
support-resort.com
Wikipedia
SEO friendly URLs

URL Rewrite in dotNet
SEO URLs with PHP-IIS
ISAPI_Rewrite : SEO in IIS
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