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Optimize Your Landing Pages For Successful Conversion SEO Tips for campaign Landing pages 1. If landing page is on same domain we can make it content rich and SEO friendly to list it on SERP. 2. Your call-to-action (CTA) is the primary conversion goal of a visitor to your landing page. landing pages can have videos, engaging pictures and large texts . It should engage the visitor and prompt him to take a actions like : (a) Read about Services (b) reading testimonials (c) watching a promotional video (d) Contact service provider for next action via phone, email etc (e) Make a purchase (f) Do a subscription of Newsletters / Brochures etc

Reducing Your web page size will improve the page load time. Thanks to GZIP, the software application developed by Jean-loup Gailly and Mark Adler , when installed on server will significantly reduce the page size. You can check whether GZIP is enabled on your server by checking your web page on checkgzipcompression.com . Sometimes even though there is GZIP installed in your server, your website might not be using it. Enabling GZIP Compression can reduce page size by 70% and speed up the page loading for users. If it is Apache webserver, add following script in .htaccess of your website to invoke GZIP compression.